About Us

    ABOUT US  


From Vietnam to Canada, from engineering to baking.

A local business, built on the powerful passion of baking custom sweets.


"I fell in love with making sweets and now designing buildings, my skills are edible structures"

                                                                -Vy Le Nguyen, Owner


In 2013, Vy Le Nguyen opened Pink Icing, in Saint John, NB. Vy was born in Vietnam and spent years working as a civil engineer. It was in 2007, when Vy immigrated to Canada and started to experience baking techniques at one of the finest bakeries in town.


Now with over 14 years of baking experience, Vy owns and operates one of the most successful local bakeries in New Brunswick.


"We hand craft and create with the finest ingredients to produce premium cakes, cupcakes, cookies and cake pops."

Your Local, Custom Bakery

We offer a wide range of services to meet every type of need.

Our team is here to help you create beautiful and memorable desserts for your special day. We specialize in custom sweets including tiered wedding cakes, cupcakes, cake pops, dessert tables and much more!


We'll bake, decorate and set up a guaranteed stunning and delicious presentation.

Order Now

Why Choose Pink Icing


Custom Orders

You dream it and we'll make it. We offer a fully customizable menu with plenty of creative options for each order.

Wide Variety

We have a large menu with many tasty options including wedding cakes, cake pops, cookies and cupcakes.

Quality Taste

Not only do our products look fantastic, they taste amazing too. We take pride in the experience and the quality that comes with each sweet.

Local Business

Pink Icing is proud to be a locally owned and operated business in Saint John, NB, Canada.

Have the perfect idea? We’re here to help!

We want to make your tasty vision come true!

Let us know what you want and we’ll do our best to help. 

Get in Touch

Why People Believe in Us!


Beautiful cakes and very good service! Cake was delicious and they were able to meet a deadline on very short notice.

Jennie I.

A perfect experience with Pink Icing. She took my special order for a Vegan cake on a Monday and it was ready by Friday. It was worth every penny!  The store has a great location,  is very clean and organized with a great selection of out the door sweets and the owner and employees are very friendly

Dwight F.

Swift, professional service. The owner was very accommodating of eating restrictions and worked around their holiday opening hours. Cake was delicious, thoughtfully decorated, and retained a good texture even after a couple of days in the fridge despite being eggless.” 

Michelle C.

I found this bakery at google maps and they are incredible !!! The communication was great all the time the cake was fabulous thank you so much for your cooperation!!

Lianna A.

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